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WE ARE YOUR MARKETING EXPERTS

CELEBRITY ADVERTISING

ENTERTAINMENT MARKETING

AN OVERVIEW

We are one of the most successful talent agencies in the world, We represent and worked for many of the world’s most acclaimed figures in every current and emerging area of entertainment and media, including motion pictures, television, music, digital, broadcast news, books, theatre, video games, fine art and live entertainment. We are also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent. We also provide corporate consulting, venture funding and strategic advisory services to companies ranging from start-ups to Fortune 500 companies.

WHAT WE DO?

We are dedicated consulting practice integrated in one of the world’s largest and most influential agencies. We’re a strategic group of marketers, strategists and designers with decades of experience developing programs that help corporate clients stand out, be relevant, and grow.We leverage the agency’s unique expertise across film, television, digital media, video games, music and live entertainment, access to talent and key industries, and powerful marketplace intelligence to create and provide a range of strategic and creative solutions for brands.

ADVANTAGE

Being housed within one of the world’s premier literary and talent agencies, we provide valuable resources for our clients within the media, movie and internet industry that have a global reach. Our strategic approach to drive new initiatives is designed around three key drivers:

Insight

To remain relevant, companies need to stay ahead. We are at a unique intersection by being at the forefront of entertainment and within the convergence of talent, content, distribution, and technology. Marketplace intelligence allows us to advise on how to utilize and leverage our resources to distinguish marketing endeavors, guide on sponsorship opportunities, and identify revenue generating activities.

Engagement

The best companies are not static. They create new experiences. Our approach nurtures communities that build bespoke strategies, creates opportunities to drive new sales, identifies partnerships, develops scalable advertising business, and focuses on activation strategies that encourage audiences to rally around our client’s core values..

Crossover

Companies do not live in isolation. They influence and are influenced by the world around them. To create awareness and opportunities you have to reflect culture and where it’s going. Media and entertainment consistently impact cultural norms, which is why we have a multi-disciplinary approach, crossing over with today’s multi-hyphenated artists and media in all areas of entertainment.

Research & Strategy

  • Insight research: category & competitor
  • Qualitative and quantitative studies
  • Ecosystems overview
  • Strategic analysis & planning
  • Execution strategy

Entertainment Partnerships

  • Partner outreach
  • Content integrations
  • Structuring & content negotiation
  • Deal making
  • Program oversight

Business Acceleration

  • Positioning/marketing
  • Relationship brokering
  • Studio/network business development
  • Lead generation

Creative Storytelling

  • Content programming
  • Brand integration & placement
  • Program development
  • Experiential innovations

Events & Activations

  • Campaign development
  • Event production
  • Partnership management
  • Vendor sourcing

Talent Acquisition & Partnerships

  • Positioning/marketing
  • Relationship brokering
  • Studio/network business development
  • Lead generation